Employers’ Event – Cannock 20th September


We thought it might be useful to ‘roadshow’ our Social Media Marketing Apprenticeship and to get ‘real-live’ employers engaging with ‘real-live’ learners but I have to say it exceeded our wildest expectations.

We laid on lunch for thirty or so invitees at the Roman Way Hotel in Cannock, having leafleted/door-knocked/emailed and telephoned as many organisations as we could to ask if they’d like to attend.

It was the first event of this kind we’ve been involved in, so despite the confidence we all had in both the programme and in our fantastic apprentices, we were very nervous about the turn-out…

Had we pitched the programme in the right way?

Would people feel as passionately as we did about the ‘social media for business’ agenda?

There was absolutely no need for us to have been worried – We had a full house!


We learned three very important things:




1) There are many opportunities for our apprentices to secure paid employment for their skills in South Staffordshire.







2) Local employers really do care about the well-being and development of apprentices in their organisations.
















3) Our apprentices can be trusted to showcase themselves  as responsible, capable, creative young adults, who each have something to offer employers from their very first day of work.

4) Some of our learners have surprisingly good natural networking skills. At times it was difficult to keep up with them!


This single event generated FOUR offers of employment…And sufficient interest to suggest we’ll have more jobs than we’ll have apprentices to fill them over the coming weeks!

Ian and Andy at SSC Learning and Linda, Carol and the rest of the  team at Passionate Media are extremely grateful to the employers who attended the event for their questions, suggestions and all-round positive attitude toward our apprentices; to our guests,  Anna from MarketAvenue and David from Digital Media Mentor, and to our wonderful first cohort of Social Media Marketing Apprentices who will soon be writing for a living. (You’d better believe it!)

If you are an employer interested in participating in the programme, or a young person excited by the prospect of a career in Social Media Marketing; you can find out more by visiting SSC Learning and Passionate Media. We’d be delighted to hear from you.